Economic Development is the Only Way Forward

Some of the most passionate supporters of the environment argue that we cannot make the necessary changes within the current consumer oriented capitalist system. They point to the fact that growth in the 20th century was all about resource depletion.

Economic growth is not an end, but rather a means to an end. Because economic growth is premised on the concept of increasing quantity, it may be more productive to frame the issue in terms of economic development. Economic development looks at growth as a means of achieving a higher level of individual and societal well-being. While economic growth is about quantity, economic development is about quality. A well developed economy is one that meets people's needs and provides well-being for everyone.

Economic development is based on the collective good which is ultimately about creating more value per person.

UNEP's Executive Director Achim Steiner said in the statement: "With 2.5 billion people living on less than two dollars a day and with more than two billion people being added to the global population by 2050, it is clear that we must continue to develop and grow our economies. But this development cannot come at the expense of the very life support systems on land, in the oceans or in our atmosphere."

Growth and resource depletion are not inexorably linked and given the urgency, the green economy is the only solution we have of capable of addressing the environmental and social threats we face.

We simply do not have time to rebuild society anew, nor is it reasonable to wipe the slate clean. In the form of economic development, growth can serve the earth and its inhabitants. However future growth will not be based on wanton resource depletion, it will be about increased efficiency and productivity.

© 2011, Richard Matthews. All rights reserved.

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Greener Japanese Companies

There is a long list of Japanese companies that are investing in sustainable innovation. Many of the world's best known Japanese brands are seeing the wisdom of green.

Sharp has built a solar-cell factory that raised its output to 1.3GW last year, from 790MW the year before. According to Ernst & Young, we could see a fourfold growth in Japan’s solar panel market by 2020.

Sanyo has re-emerged as the world’s largest maker of rechargeable batteries as well as a producer of solar panels. On April 1, 2011, Sanyo Electric became a wholly owned susbsidury of Panasonic.

Panasonic is expanding its energy businesses, from electric-vehicle batteries to hydrogen fuel-cell generators, and hopes to more than triple revenues from the segment to Y3,000bn ($36.4bn) by 2018. Like many other companies in Japan, Panasonic is also making its manufacturing operations greener, doubling the ratio of recycled materials used in its products and raising the recycling rate for its own industrial waste to virtually 100 per cent.

Nissan and Mitsubishi Motors have begun selling battery-driven electric vehicles, building on a green-car market pioneered by Toyota's top-selling Prius hybrid.

© 2011, Richard Matthews. All rights reserved.

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