The Greening of China's Cities, Counties, Towns and Industry

According to China's deputy director of the National Energy Administration, Qian Zhimin, Chinese cities, counties and towns will be increasingly green in the next few years. As reported in China Daily, Qian estimated that by 2015, the country could see as many as 100 cities, 200 counties and 10,000 towns relying on alternative sources of energy like renewables.

“Against the backdrop of combating climate change and pursuing development in a way that saves energy and avoids harming the environment, the notion of a low-carbon town is becoming prevalent, and promising exploration have been conducted by a multitude of…cities,” Qian said. “Priorities should be placed on the development of public and rail transit and the construction of smart grids. We should also make cities more energy efficient”

China's first model town, Tianjin Yujiapu financial district was nominated as the first low-carbon model town project in the Asia-Pacific region at a forum that discussed low carbon model towns. The initial planning for the city was conducted by international design teams from Manhattan, Chicago, London, and Japan.

“In recent years, test projects have begun for regions that will emit relatively little carbon and have been preliminarily tried out in five provinces and eight cities, including Tianjin,” Qian said.

Li Bo, the president of the Tianjin Innovative Finance Investment Ltd., noted that the buildings in the city are being constructed in accordance to green standards. “Last year, we signed cooperative agreements with more than 60 low-carbon enterprises from home and abroad,” Li said. At present, 260 enterprises have invested in the Yujiapu financial district, with a total capital registered for the project at around 60 billion yuan, or $9.27 billion.

Xinhua reports that China’s minister of industry and information technology, Miao Xu, said that the government has plans to green the country’s industrialization strategy. The minister indicated that China will promote energy efficiency and emissions reductions. These measures are significant given the fact that as of 2011, Chinese energy consumption in industrial production accounts for 70 percent of the nation’s total energy consumption.

These efforts are consistent with China’s five-year plan which mandates movement away from fossil fuels, and lowering energy consumption per unit of gross domestic product by 16 percent.

© 2011, Richard Matthews. All rights reserved.

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The False Choice Between the Economy and the Environment

In debates on the issue of climate change we are often asked to make a false choice between the environment and the economy. However, an intelligent discussion of climate change cannot be framed as a choice between the environment and the economy.

The rise of sustainable business is making it abundantly clear that we can have it both ways. Businesses are adopting new models that both contribute to the economy while minimizing their environmental footprints.

According to a May 2011 Yale Survey, 56% of Americans now believe that protecting the environment improves economic growth and provides new jobs.

Previous polemics argued that you can either have the economy or the environment. Contemporary wisdom reveals that you can have both.

© 2011, Richard Matthews. All rights reserved.

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Is Capitalism Sustainable?

Business has created the environmental crisis and now the same capitalist system that was behind the industrial revolution, is beginning to play a vital role in solving the problems it created.

Despite the link between environmental practices and profitable, long-term business sustainability, many believe that capitalism itself is unsustainable. The Earth has finite resources, so their argument goes, but capitalism depends on ever expanding consumption. The truth is that dating back to the origins of our species, we have seen our use of resources evolve, from stone, to bronze and then iron. More recently we entered the information age which may prove to be the gateway to a more sustainable use of resources.

Although we should do everything we can to preserve finite resources, human ingenuity is infinite. In this way we are slowly moving away from finite fossil fuels to infinitely renewable fuels such as wind, wave and solar.

Market driven solutions can be incredibly powerful as they have the power to extend, promote and invest in sustainable innovation. Although new market based mechanisms like regulation, incentives and tradable permits are still a few years off, it is inevitable that the true cost of carbon will be made absolutely clear. As a tenant of the free market business should pay for the costs they incur.

Sustainability will continue because it is an unstoppable mega-trend that is destined to keep growing at even faster rates. With the rise of the green consumer, businesses want to cash-in on the steady and growing demand for green goods and services. Various partnerships are emerging to help in the development of sustainable best practices. One such arrangement involves the new partnerships between corporations and environmental organizations.

There are also other factors that make sustainability entirely consistent with capitalism. Renewable energy solutions are seen as a potent symbol of a new modernity. Numerous studies have shown that environment issues have a significant effect on workforce morale. A workforce seeing a forward-looking and responsible company is more likely to feel good about working for such a company and a happier workforce is a more productive workforce.

Increases to employee productivity and benefits to the brand are just two ways in which integrating sustainable practices serve a company's best interest. Avoiding public pressure and attracting customer loyalty are additional factors that add to the capitalist appeal of sustainability.

Factoring environmental considerations into economic equations makes sense and the profit motive is a powerful incentive. The marketplace is always looking for cleaner, cheaper, faster, more efficient and more effective solutions, and the market is better at identifying opportunities than most government planning. Although short sighted greed makes long term planning difficult, with the right long-term incentives it can be made to work.

The green market is now estimated to be worth $5.27 trillion (£3.2 trillion) worldwide and in the next couple of decades the clean energy market alone is expected to be worth more than$13 trillion. With that much at stake, businesses cannot afford to ignore the green market.

In the business environment of tomorrow, sustainable practices are a strategic priority. The Survey of America's Greenest Brands show that even companies with very poor environmental reputations can redeem themselves and go from environmental pariah to eco-superstar by incorporating sustainable practices.

If we are to make the changes within the time frames we have left we will have to make use of the mechanisms that are available to us today. We do not have time to reinvent our world. As Paul Hawkin once said, "business is the only mechanism on the planet today powerful enough to produce the chances necessary to reverse global environmental and social degradation."

With the appropriate incentives and disincentives we can integrate environmental and social issues into the economic equation. An economy based on fossil fuels can be replaced by a low carbon economy. Capitalism is our last best hope to manage the environmental crisis we are facing.

© 2011, Richard Matthews. All rights reserved.

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