Video: Leadnow's My Canada

This video from Leadnow.ca was created by Smart Bubble Society, it targets younger voters and encourages them to vote for the Canada they want. Leadnow is famous for its Declaration For Change which is intended to set the agenda for the new Parliament. The Declaration for Change calls for political cooperation that amongst other things, protects our environment.

This video was written and produced after Leadnow.ca hosted a cross-country process that brought Canadians together online and in their local communities to create the Declaration for Change. The video reflects Canadian's priorities articulated by 4,000 online participants, and over 80 local events.

© 2011, Richard Matthews. All rights reserved.

Video: Vote Mobs Getting Youth Involved in Canada's Democracy

The video above was taken at the second vote mob at the University of Guelph. With the Canadian Federal election scheduled for Monday (May 2, 2011). Vote mobs have sparked a wave of mobilisation across Canada that is encouraging young people to get out and vote. To see a list of vote mobs at Leadnow.ca click here.

Aided by social media, vote mobs are initiating young voters into Canada's democracy. Canadian youth have clearly indicated that the environment is a priority issue and this will inform their voting decision. A significant increase in the number of young voters could have a dramatic impact on the outcome of this election.

© 2011, Richard Matthews. All rights reserved.

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